As the lead designer for this project I decided to take the approach of researching how Nike designs their ad campaigns. It was tough to get a feel for their style because each of their campaigns are unique and different. I created a mood board of the different styles that they have done looking to combine a modern but dynamic look and feel.
Mood Board with inspiration.
For the all text ad I wanted to make sure all the designs had consistency through them. The colors remained the same as well as the background but the overall design is different. The hashtag “#Bronconation” is a very popular hash tag that is used by the Denver Broncos and their fans religiously so it was an easy choice to use it.
For the Head to Head design I wanted to make sure the consistency continued and wanted to show off the athletes in a dynamic pose. I focused on the star wide receivers for this one to make sure I had one ad based on offense and defense. Also because I personally like the match up between Houston and Denver.
Being tasked with this project was an amazing experience. From the research to final execution, I enjoyed it all. I am also a HUGE Denver Broncos fan so being able to work on the team that I am passionate about is amazing in itself. While this project was given as an assignment in a class environment, it still meant a lot to be able to showcase my skills on two things that I am passionate about. Football and the Denver Broncos.